By Intense Life Desires 
Aviva was the second most recommended adviser platform via Defaqto Engage.
Quilter was the most recommended adviser platform in the first half of 2025, maintaining the top spot for the second consecutive period, according to a new report.
Aviva was the second most recommended adviser platform via Defaqto Engage, a Financial Planning tool which Defaqto claims is used by over 30% of advisers.
Quilter topped the table in 2024, but Aviva has narrowed the gap to just 1%.
AJ Bell overtook Transact to take third place.
Top 10 Adviser Platform Products H1 2025
|
Position
|
Provider
|
Platform
|
% of top 10
|
|
1
|
Quilter
|
Quilter Investment Platform
|
27%
|
|
2
|
Aviva
|
Aviva Platform
|
26%
|
|
3
|
AJ Bell
|
A J Bell
|
10%
|
|
4
|
Transact
|
Transact
|
7%
|
|
5
|
Fidelity
|
Fidelity Adviser Solutions
|
7%
|
|
6
|
Aberdeen
|
Aberdeen Wrap
|
5%
|
|
7
|
Aegon
|
Aegon Retirement Choices (ARC)
|
5%
|
|
8
|
Aberdeen
|
Aberdeen Elevate
|
5%
|
|
9
|
Scottish Widows
|
Scottish Widows Platform
|
4%
|
|
10
|
True Potential
|
True Potential Platform
|
3%
|
Source: Defaqto, 13 August 2025
Darren Winfield, insight consultant at Defaqto, said platforms have a key role to play in facilitating ‘Targeted Support’ models from advisers.
He said: “Major platforms are already developing or enhancing their tech to support these models, anticipating demand from advisers seeking compliant, lower-cost solutions for less complex clients. At the same time, the FCA is tightening oversight of ongoing advice delivery, pushing platforms and advisers to demonstrate value.
“These shifts signal a move toward more digital, flexible, and scalable advice solutions.”