By Intense Life Desires 
The new logo
Wealth manager and Financial Planner Quilter has rebranded its app-based fintech NuWealth as Quilter Invest.
Quilter Invest is the wealth manager’s platform designed to support clients in the earlier stage of their investment journey, while also offering a proposition to advisers who have clients who may not be ready for full financial advice.
The wealth manager said by rebranding the platform, it would strengthen the connection between its digital investing and adviser services, as well as offering a more consistent rand experience as customer needs evolve.
Quilter acquired NuWealth for an undisclosed sum in September 2024. At the time the wealth manager said the acquisition would open up new opportunities in hybrid digital advice.
Kane Harrison, CEO of Quilter Invest, said the platform would become an increasingly important part of Quilter’s proposition under the FCA’s new Targeted Support proposals.
He said: “We recognise that not everyone is ready for full financial advice, but that doesn’t mean they should be left behind. Quilter Invest offers a simple, accessible way to start investing, with the flexibility to transition into advised services.
“This is particularly important for advisers looking to support the next generation – whether that’s children or other family members of existing clients. Quilter Invest helps them get started in a trusted environment that can grow with them.
“With the Targeted Support proposals close to becoming a reality, propositions like Quilter Invest will become increasingly important in helping firms meet the needs of clients who fall between guidance and full advice. It’s a timely and valuable solution for advisers navigating this developing landscape.”
Quilter had a strong start to 2025 with net inflows rising 182% year-on-year to £4.3bn in the first half of the year.
Adjusted profit before tax increased 3% to £100m (H1 2024: £97m).